Dieting Companies Now Targeting Men

Jeff Romig with his wife, Kacy Goebel Romig, in 2009.

Men face the issue at the same rate as women, but until recently, ads for weight loss products mostly featured female faces and voices. garcinia cambogia side effects According to ad industry watchers, the female-centric advertising had the inadvertent effect of scaring men away. Enter a slew of new ads from the biggest names in dieting: Weight Watchers, Nutrisystem and Jenny Craig. Weight Watchers took a direct approach, with television spots that explicitly tell men it’s OK to diet.
For the original version including any supplementary images or video, visit http://www.cnn.com/2012/03/23/health/beauty-dieting-men/index.html

“Yo-yo dieting” not tied to early death: study

In the current work, nearly 56,000 men and more than 66,000 women answered questions about how often they had intentionally lost 10 or more pounds and later regained the weight. The participants were between 50 and 74 years old when the study started in 1992. During a 16-year follow-up period that ended in 2008, roughly 15,000 men and 10,000 women died. A total of 42 percent of men and nearly 57 percent of women in the study reported intentionally losing and then regaining at least 10 pounds one or more times in their life. Among women whose weight yo-yoed the most — 20 times or more — 16 percent died over the study, compared to 15 percent of those who said their weight never cycled due to dieting.
For the original version including any supplementary images or video, visit http://www.reuters.com/article/2012/02/02/us-yo-yo-dieting-idUSTRE8111P820120202

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s